Pressance Corporation is an independent condominium developer that plans, develops, sells and manages family-type and studio condominiums mainly in the Kinki and Tokai-Chukyo regions, based on the business model of "creating high added value for real estate." The company supplies the largest number of condominium units in the Kinki region for the eight consecutive years as well as Tokai-Chukyo region for the six consecutive years. In Japan, the company was ranked in the 2nd place. Its major strengths include plentiful experience of supplying condominiums, large market share, outstanding sales capabilities, sound financial position and an excellent product appeal.
Corporate history
President Shinobu Yamagishi, who had accumulated experience in a leading condominium developer, established Nikkei Prestige Co., Ltd., the predecessor of Pressance Corporation, for the purpose of conducting real estate business in October 1997. The company released the first original brand condominium "Pressance Namba East" in 1998, and then the first originally developed condominium "Pressance Shinsaibashi East" in 2000, accumulating experience steadily.
In 2002, the company was renamed "Pressance Corporation Co., Ltd." From the Kinki region, the company expanded its business area and released "Pressance Nagoyajo-mae," the first originally developed condominium in the Tokai area, in 2003, expanding its operations steadily. Then, it was listed on the second section of Tokyo Stock Exchange in December 2007.
In 2008, it opened Tokyo Branch, commencing business operation in the Tokyo Metropolitan Area. Thanks to the steady expansion of its business, the company withstood the effects of the bankruptcy of Lehman Brothers and kept growing. Then, it was listed on the first section of the Tokyo Stock Exchange in October 2013.
Corporate ethos
The "Light up your corner" spirit
"Light up your corner" is a teaching by one Buddhist monk called Saicho, the founder of Enryaku-Ji Temple in Shiga Prefecture and the Tendai sect of Buddhism. The slogan means that each and every individual should try their hardest in their own place and shine a light around by working for others, which in turn will brighten up society as a whole and eventually bring peace and happiness to the whole world. It is the original and still valid company motto proposed by President Yamagishi, himself a Shiga native.

Additionally, the company places a great value in "each and every individual trying their hardest in their given place" and has the idea of
"Accomplishing ordinary tasks thoroughly and carefully enables us to achieve extraordinary results" as the guideline for the whole company.
Market environment, etc.
◎ Market environment
According to data provided by the company (Source: Real Estate Economic Institute), the number of condominium units provided during 2017 in the Kinki area is 19,560, and that in Tokai-Chukyo area is 4,753.
Pressance has provided 3,845 units in the Kinki area and 1,322 units in the Tokai-Chukyo area. It has held the number one market share in the Kinki area for eight consecutive years and in the Tokai-Chukyo area for six consecutive years.
It is the second largest provider of condominiums in Japan; with a total of 5,267 units nationwide.
◎ Competitors
Below is a comparison between Pressance Corporation and major competitors from various aspects.

*The values compared are from the results of the previous fiscal year. Market cap, PER, and PBR are based on the closing price on June 1, 2018.
Compared with competitors, the scale of Pressance Corporation is not so large, but it has some notable characteristics: the small amount of finished goods inventory and high profitability (ordinary income margin and ROE).
Meanwhile, PBR exceeds 1, but PER remains low. It is necessary to further increase investors' awareness of the company and to promote understanding of its growth strategy.
Business contents
Pressance Corporation has two business segments: "real estate sale business," in which the company plans, develops, and sells studio condominiums for investment and family-type condominiums for actual residency. And in "other business," the company manages the lease of studio apartments for the benefit of the owners and the building maintenance
◎ Product mix
The lineup of the condominiums handled by the company are as follows:
The approximate average price of a property is 17 million yen for studio condominiums and 38 million yen for family-type condominiums.


* The sale of condominium buildings includes the wholesale of the entire or part of each condominium building to condominium dealers.
* The sale of other housing includes used houses and single-family houses, other than newly built condominiums.
* The sale of other real estate includes commercial stores and sites for development, other than housing.
* Business accompanying real estate sale includes the agent commission for condominium sale and paperwork accompanying real estate sale.
◎ Sales by region
The cumulative sales volume during a period from November 1998, in which the company started selling original brand condominiums, to March 2018 are 593 buildings and 38,940 condominium units nationwide, mainly in the Kinki and Tokai-Chukyo regions.


Pressance Corporation targets the Kinki and Tokai-Chukyo regions for selling studio condominiums and Tokyo and Okinawa regions in addition to the above regions for selling family-type condominiums. Although the Tokyo Metropolitan Area has a large market scale, the company focuses on selling only family condominiums, considering the cost of land and the selling price.
The company plans to enhance its brand, to increase market share further in the Kinki and Tokai-Chukyo regions and to expand its business to new regions, such as Hiroshima and Hakata.
Feature and advantage
(1) Abundant past record of supplying condominiums and large market share
As mentioned above, the company supplies the largest number of condominiums not only in the Kinki region, where it is headquartered, but also in the Tokai-Chukyo region. It also ranked second nationwide in 2017.
Its large share brings some significant advantages, including construction cost reduction and the enhancement of information-gathering ability.
(2) Strong sales force
The company's basic sales policy is to "sell all units before construction is completed," and it has mostly executed.
On the sale of studio condominiums, the entire sales persons sell a piece of real estate during the same period of time. In this way, in-company competitions are intensified, and sales motivation is kept high.
Since sales staffs sell only the brand developed by the company, they are the experts at the specs and features of their condominiums so that customers rely on them.
In addition, the company makes efforts to cultivate potential customers in various ways such as holding a seminar and also flexibly responds to the changes in demand and market conditions.
Personnel are the driving force for growth. Therefore, the company puts considerable energy into personnel education. The strong sales force of the company originates from its vast educational effort.
It is important to train new employees in order to make them beneficial in actual business as soon as possible. The company trains new employees to accompany their seniors and experience vital business scenes, such as talking with customers and making documents. Consequently, accumulating successful experiences makes new employees to grow to complete deals by themselves in a short period of time.
Because of these factors above, the company has sold out condominiums at an early point and has achieved stable sales.
(3) Competitive products
The customers are highly satisfied with "locations," "facilities" and "prices."
As for "locations," the company puts importance on convenience within 10 minutes on foot from a major station, especially in the urban area.
As for "facilities," the company puts emphasis on luxury, comfort and functionality, placing high added value on real estate by equipping a modular bathroom with a built-in dryer ventilator, floor heating systems with gas-heated hot water, soundproof window and noise insulation wooden floors as standard facilities.
As for "prices," the company has achieved high cost-effectiveness by setting reasonable prices while keeping luxury.
Through these works, its condominiums possess high asset and brand values in the long term.
(4) Outstanding information-gathering ability
For condominium developers, it is vital to attain good information from brokers or financial institutions ahead of any other competitors.
When other companies in the industry were stuck with a lot of finished goods inventory and could no longer procure new land due to the Lehman shock, Pressance Corporation was financially doing well and recognized such situations as a good opportunity to begin actively purchasing land.
For land brokers, Pressance Corporation is the most important customer since it actively procured lands even during the downturn in economy. It is also beneficial to brokers that Pressance Corporation makes quick decisions, compared with other large companies. As a result, Pressance Corporation won a reputation from land brokers as a trade partner with significant benefits. Consequently, brokers started offering the latest information on land to Pressance first.
This relation has grown stronger and stronger after the aftershock of Lehman's fall subsided and is one of the reasons why the company is highly competitive.
Because of Pressance Corporation's fast decision-making and strong brand power, an increasing number of brokers contact Pressance first rather than other large developers even on large-scale projects.
(5) Stable earning power
Pressance Corporation was listed on the stock market in December 2007, and it has released its financial forecast 10 times from the fiscal year ended March 2009 to the fiscal year ended March 2018. Comparing the initial forecasts and the actual results of sales and ordinary income, sales did not reach the initial forecasts a few times, but ordinary income has never failed to reach the initial forecasts.
Without being affected by the real estate market condition, the company can earn profit stably and continuously. This is a remarkable feature of the company.


A high ROE has been realized, backed by high net income margin.
Since the three indices (i.e. operating profit, ROE, and market capitalization) in the past 3 years satisfied certain criteria, Pressance Corporation was included in JPX-Nikkei Index 400* in August 2015. In addition, the stock of the company was designated as one of the stocks used for the new index "JPX-Nikkei Mid and Small Cap Index*2" in Dec. 2015. The company plans to make efforts to keep ROE high.
*JPX-Nikkei Index 400
This is the share price index composed of the shares of "400 companies with high appeal for investors" which meet requirements of global investment standards, such as efficient capital utilization and investor-focused management perspectives.
*2 JPX-Nikkei Mid and Small Cap Index
The range of small-to-medium-sized stocks is determined according to market cap and trading volume, and they are ranked according to ROE and cumulative operating profit in the past 3 years. This is a share price index based on 200 stocks of companies that are attractive from the viewpoint of investment, considering the qualitative conditions, such as the company having more than one independent outside director and releasing English documents.