President Shigeru Sato
Partner Agent, Inc.（6181）
IMAS Osaki Building, 1-20-3 Osaki, Shinagawa-ku, Tokyo
End of March
*The share price is the closing price on February 28.
*The number of shares issued, DPS, and EPS were taken from the third quarter of Fiscal Year March 2020. ROE, and BPS were taken from the brief financial report in March 2019.
March 2016 Act.
March 2017 Act.
March 2018 Act.
March 2019 Act.
March 2020 Est.
*Unit: million yen., yen. The estimated values were provided by the company. On January 1, 2017, the company conducted a 3-for-1 stock split. EPS
was adjusted retroactively.
*From the term ended March 2016, net income is profit attributable to owners of the parent. Hereinafter the same shall apply.
We would like to report an overview of earnings results for the third quarter of Fiscal Year ending March 2020 of Partner Agent, Inc.
Table of Contents
1. Company Overview
2. The Third Quarter of Fiscal Year ending March 2020 Earnings Results
3. Fiscal Year ending March 2020 Earnings Estimates
<Reference：Regarding Corporate Governance>
- The sales in the third quarter of FY ending March 2020 were 6,295 million yen, up 101.1% year on year. Sales grew as Mation, Inc., became a wholly owned subsidiary of the Group. Operating income decreased 2.4% year on year to 146 million yen and ordinary income decreased 5.2% year on year to 130 million yen. Profits were almost unchanged year on year, even though amortization of goodwill and intangible fixed assets of 155 million yen were recorded and there were transient earnings from sales of the matching system in the same period of the previous year. EBITDA increased significantly 73.2% to 486 million yen. Net income increased 10.9% to 88 million yen. The company booked an extraordinary gain of 44 million yen on the transfer of some businesses in association with a review of the business portfolio.
- There is no change in the earnings forecast. Sales for FY ending March 2020 are forecasted to increase 119.2% year on year to 9,100 million yen, and operating income is expected to increase 6.3% year on year to 230 million yen. With the inclusion of Mation, Inc., in the Group, sales are expected to increase significantly. The company expects a total of 207 million yen associated with the acquisition of Mation, Inc., including 57 million yen for goodwill and 150 million yen for amortization of intangible assets. Therefore, operating income will only increase by one digit, but real profitability will be approximately 400 million yen.
- In the next term, there is expected to be only the goodwill amortization regarding to the amortization of goodwill and intangible fixed assets of Mation, Inc., which is expected to be 207 million yen this term. Therefore, operating income is forecasted to increase significantly. Furthermore, the company announced that the Group acquired the ownership of M Creative Works, Inc., which operates the photo wedding business. By responding to the needs of all customers in casual wedding as a whole group, the company aims to maximize its group synergy. From a medium/long term perspective, we would like to see what kind of visions and goals the company will make for the medium-term management plan which is still under development.
1. Company Overview
Based on the corporate philosophy of “Bringing more smiles and happiness to the world,” the company has three businesses including the mainstay “Matching Business” that supports marriage activities of registered members by operating “Partner Agent,” a matching agency and “CONNECT-ship,” a platform that enables the matchmaking between its members and those of other matching companies, the “Casual wedding Business” that produces casual weddings, such as wedding receptions at prices that suit customer needs, weddings with entrance fees for meals and photo weddings in response to growing needs in recent years, and “Other Business” in which services related to matching and weddings are provided. The company’s major feature is its high marriage rate which is achieved by matching through detailed follow-ups by dedicated concierges and unique systems.
【1-1 Corporate history】
In June 2004, the company was established to start a matching business as a 100% subsidiary of Take and Give Needs, Co. Ltd. (4331, Tokyo Stock Exchange 1st Section, hereinafter “T&G”), which is specialized in wedding planning and wedding hall operation. At the time of the company establishment, Mr. Shigeru Sato was appointed to be the President for his abundant experiences and achievements at a major matching company.
Later, when T&G became difficult to invest continuously, President Sato, the executive staff and the employees collaboratively purchased the shares of Partner Agent, Inc., and the company became independent from the T&G Group in May 2008. The company’s business has been growing steadily because the customers highly regard the company’s high marriage rate, which is the result of “pursuing customers’ goals”. It was listed on the TSE Mothers in October 2015.
In April 2019, Mation, Inc., which provides new wedding styles such as “Suma-Kon” and “Nijikai-Kun,” joined the Group, and, on that occasion, the Group entered the casual wedding field on a full-scale basis.
【1-2 Corporate ethos】
“Pursuing the customers’ goals” has been the philosophy of President Sato since the establishment of the company. Based on this philosophy, the company holds the following mission and visions.
We produce more smiles, more happiness, for people’s life
1. As an innovator of the matching industry, we continue creating more values, and more marriage opportunities
2. Making steps alongside with people as a lifelong supporter, we aim to contribute to a life with full of happiness through the business of our belief
Our action guideline
・Judgment criteria are the customers.
・Walk on the right path
・Grow with its own initiative
・Team Partner Agent
・Pursue one’s own happiness
President Sato believes that these philosophies will penetrate into the employees only by remembering the philosophies and thinking based on it whenever they encounter specific issues or troubles.
【1-3 Market environment】
<Situations of unmarried people>
＊Growing percentage of unmarried people
According to the national census conducted by the Ministry of Internal Affairs and Communications, the percentage of unmarried people between ages 25 and 34 has been increasing for both men and women in Japan.
＊Intention to marry among unmarried people: “Intention to marry” remains at a high level.
According to the “2016 National Institute of Population and Social Security Research <National Survey on Marriage and Childbirth>, the 15th Basic Survey on Childbirth Trend,” the percentage of unmarried people between ages 18 and 34 who want to marry were: male 85.7%, female 89.3%. These data indicate that there are still many unmarried people who “want to marry.”
Although the percentages of unmarried men and women who responded “Never intend to marry” have been rising, among them, 44.1% of men and 49.8% of women responded that they might eventually change their intention to “Intend to marry.” This indicates that about half of the people who currently do not intend to marry may change their mind and start to look for their marriage partners in the future.
＊Reasons for being single: Unable to find the appropriate person for marriage after 25 years of age
The reasons for the unmarried people between ages 18 and 24 to stay single were “I am still too young” and “I do not feel the need,” indicating that their motivation for marriage is not so high. On the other hand, a higher percentage of unmarried people between ages 25 and 34 responded that “I have not met an appropriate person yet,” indicating that the needs for the opportunities to meet potential partners are high in this age group.
<Other companies in the industry>
About 3,000 marriage agencies etc. are engaged in matching activities across Japan. However, 90% of them are operated by individual business owners. There are only a few agencies including the company that run such businesses across Japan.
Following are the companies listed on the stock exchange in the matchmaking industry, including Partner Agent.
Profit growth rate
Operating income margin
Aggregate market value
*Sales and profit are the estimates by the company for this fiscal year. Units are million yen, % and times.
*The aggregate market value is “the term end number of shares issued as stated in the most recent financial statement” x “closing price on February 18, 2020.”
【1-4 Business contents】
From this fiscal year, the reporting segments are divided into three businesses: Matching Service Business, Casual wedding Business, and Other business.
There are three main business domains: The Matching service domain, the Entry service domain, and the Solution service domain.
① Matching service domain
The company operates one of its greatest features, a high-value-added matching agency.
The Matching service provides information, introduces potential partners and provides opportunities of the encounter to the registered members.
An exclusive concierge is assigned to each member. The concierge develops plans for actions and supports the member professionally. Also, in order to provide opportunities of the encounter, the company plans and hosts matchmaking events for the members.
There are more female members, with the member composition ratio of male to female being between 4:6 and 3:7.
(Characteristics of services)
A concierge with high coaching skills works with a “customer who wants to find a marriage partner within 1 year.” The concierge designs the activities based on the PDCA cycle to meet the needs of the customer who desires cost-effective services without wasting time and effort.
The concierges are mostly women who are done raising children, willing to help others through matching and share joys. There are about 140 concierges. The company has the motto of “pursuing customers’ goals” so the concierges are evaluated based on the “customer satisfaction” including the engagement rate and the early withdrawal rate.
<Image of support>
①Before sign-up: Clarifying service contents and fee structures
A customer who is considering being a member and comes to the store is greeted by an account executive whose role is to encourage him/her to become a member. The account executive explains the service contents and fee structures in details so that the customer can accurately understand them. If it seems difficult to continue introducing partners to the customer based on certain criteria, the customer may be declined to be a member. This is to avoid the situations where the customers are not satisfied with the services in cases where they cannot reach an initial meeting or go steady with a partner, even though they pay monthly membership fees.
②After sign-up: Support by an exclusive concierge who is assigned to a member
Once a customer signs up for the membership, an interview will be conducted by a concierge in charge of the customer to understand the customer’s sense of value and expectations.
At this time, using the coaching skills, the concierge tries to identify the customer’s expectations and ideal model of marriage as clearly as possible. This way, instead of helping the customers find their partners abstractly, the concierges can help them find someone based on specific criteria.
In addition to the conventional matching mechanism through data, the company offers concierge services. This has differentiated the company’s service from the others. With this system, the company can offer cost-effective services without wasting time and efforts of the customers.
During the activities, the exclusive concierges help the members modify the path as needed using a PDCA cycle. This way, the members can proactively work on the activities, even if they fail in the process.
Furthermore, the concierges ask for comments and impression from the members after each initial meeting, providing consultation to the members during dating period in addition to follow-ups after engagement (*) to walk with the members until they reach engagement.
The follow-up period after the engagement is 1 year. This way, they can support the members for a long time until marriage.
(*) Engagement (Withdrawal from the membership)This means that members withdraw from the membership after both members expressed their intention to continue dating with the intent to marry the partners they are dating.
③Setting up initial meeting：Support by the staff other than the exclusive concierges
As the process advances, the members have initial meetings with the matched members. The specialized team supports them to coordinate the date, time and place of these contacts so that they can have their contacts set up effortlessly and efficiently.
The support team helps the members to carry out the activities smoothly. For example, even if the members are lost on the way to the contact venue or cannot find the person that they are supposed to meet, the company’s staff provides support via phone or e-mail so that the members do not miss the chance to meet. Furthermore, when the customers seek second opinions, the company provides third-party advice through a service desk.
<Service fee structure>
Cost related to new member registration
Cost related to activities including interviews done by a designated concierge, planning activity and writing recommendation.
Cost for matchmaking and activity support
Incentive fee for leaving the membership at the time of the engagement.
Cost related to participation in events and seminars, purchase of option services and other activities.
The company introduces about 2 to 6 members per customer per month, depending on the course chosen by customers. However, this figure is an obligation under the service contract and not the upper limit. Therefore, the company may introduce more members at its direction.
The following services are also provided as ancillary services.
◎Events for the members
In addition to the introduction by a concierge, the company develops and hosts various events such as matchmaking parties.
Having spaces for holding events within the company’s stores makes it possible to flexibly hold parties without requiring expenses of renting a hall for events.
☆The company offers a photo shoot (fee-based) for the members with extra charges. Since the first impression is crucial for matchmaking, in collaboration with professional photographers and make-up artists, the company offers photo shoots in their studios or within the company’s premises. Because the photography is specifically for matchmaking, the company can offer advice concerning appropriate clothing and facial expressions based on their experiences.
☆To provide the preliminary knowledge and information about matchmaking to the members, the company offers seminars (fee-based) on color coordination, fashion advisor, communication and others for the members.
②Entry service domain
Based on the concept of “affordable matchmaking services which people can start using without hesitation,” the company plans, develops and operates entry-type matching agencies, matchmaking parties, and matching apps.
◎ “OTOCON” matchmaking parties
It plans and operates matchmaking parties called “OTOCON” for the general public.
Although these parties are targeting the public, some non-members show interest in the company through these events and become members of the matching agency. Thus, OTOCON is also functioning as a venue to increase new members.
Furthermore, similar to the event services for the members of the matching agency, there are staff members who are dedicated to event planning, and the events take place in the spaces within the company’s premises. The events promote efficient utilization of the company facilities and also work as a channel to solicit new members it also creates synergies with other services.
③Solution service domain
The main service in this domain is the “CONNECT-ship,” a platform that enables mutual introduction of members.
The “CONNECT-ship” is an open platform that enables mutual introduction of members between matching agencies. It launched in June 2017.
Matching companies and target service that use “CONNECT-ship” and their services are following 10 companies and 14 services as of December 2019.
Name of the companies
Management service name
en-konkatsu agent Inc.
Senior Life, Inc.
Japan Bridal Association
・JBA (Japan Bridal Association)
Nihon Nakodo Renmei
・NNR (Nihon Nakodo Renmei)
Recruit Marketing Partners Co., Ltd.
・Zexy Enmusubi Agent
Kekkonjoho center, Inc.
Partner Agent, Inc.
・OTOCON Matching Concierge (former Yahoo! Matching Concierge Plan)
・Excite. Bridal Agency powered by Partner Agent
・OTOCON Matching Concierge Global Kids
Zenkoku Nakodo Rengokai Co., Ltd.
・Zenkoku Nakodo Rengokai
Kankocho Marriage, inc.
Measures of Falling Birthdate (MFB)
The “CONNECT-ship” has more than 50,000 members (total members of all participating agencies). It is the first attempt in the matching industry to enhance marriage rate through the mutual introduction of a large number of members between businesses with a certain scale to find their partners and enhance the results and customer satisfaction.The platform (system) to achieve mutual introduction among members was developed by the company. The other agencies will use the “CONNECT-ship” service, which is being operated and maintained by the company. The company is also in charge of operating the executive office of the “CONNECT-ship.”
It will increase its scale by including other companies that have the same vision (i.e. to maximize the marriage opportunities), which is the ultimate goal of the customers.
Each participating agency can offer its unique services and operations ca being interfered by other participating agencies including the executive office (the company).
The revenue source of the company, which provides and operates the system, is the remuneration for realizing the initial meeting between members, which is received from enterprises using this system.
The purposes of the “CONNECT-ship” for the company are to develop the industry by facilitating sales competition among the participating companies and by learning from each other in an effort to promote marriage among the members to raise customer satisfaction, within a new framework. At the same time, the company is aiming to bring about changes in the industry so that healthy competition on service quality will be created.
As of the end of December 2019, the number of members increased to 29,580. The cumulative number of initial meetings via “CONNECT-ship” by the end of the third quarter of FY March 2020 was 234,766.
(2) Casual wedding Business
There are three main business domains: the Casual wedding domain, the After-party domain, and the Quality of life (QOL) service domain.
① Casual wedding domain
In response to the increasing needs in recent years, the company produces casual weddings such as wedding receptions at prices that suit customer needs, weddings with membership fees, and photo weddings.
“Suma-Kon,” the main product to support weddings in Japan, is a service operated by Mation, Inc., which joined the Group in April 2019. It provides reasonable wedding receptions with the concept that couples do not need to give up on having wedding ceremonies due to prices which meet with customers’ requirements.
In addition to being able to have a party at high-end venues with a reasonable fee, the venue and plan can be selected flexibly, and convenience such as no carry-in fees and the option of payment after party are being valued by the customers.
A similar concept, “Suma-Kon Resort” is also available, which provides overseas weddings at prices that suit customer needs.
Mation, Inc., also offers the “1.5th wedding party,” a wedding style that is not as formal as a reception and is not as casual as an after-party.
A 1.5th wedding party planner proposes a party plan that suits the couple’s needs, such as plans and costs. In addition to a wide range of choices, such as gift money style or entrance-fee style and course meal or buffet meal, there are no carry-in fees and payment after the party is also possible just like “Suma-Kon.”
The service is used for various purposes, such as a party after an overseas wedding ceremony, a formal party with a wedding ceremony, and a casual party with entrance fee.
② After-party domain
Just like “Suma-Kon,” “Nijikai-Kun” provided by Mation, Inc., upholds the theme of “Making the wedding after-party the best party in your life” and offers services including venue search, party planning, management on the day, and follow-up after the party.
Mation, Inc., is consistently achieving top-class results in terms of the number of after-party agency services.
③ QOL service domain
They are services that contribute to the improvement in the quality of life after engagement, such as bridal jewelry, insurance sales, and housing information services.
To the members married through the matching services and customers of “Suma-Kon” and “Nijikai-Kun,” the company offers various services at their major life events by maintaining relationship with the customers. This is to enhance customer satisfaction and increase revenue opportunities.
The members of the “Anniversary Club” are the ones who withdrew from the membership after their engagement. To those members, the following services are provided.
Introduction of wedding halls
Sales of items related to wedding
Sales of engagement rings/ marriage rings
Review of insurance contracts associated with changes in life stages
Provision of various discount services that can be used for matchmaking activities and others (through business collaboration with other companies).
As for the introduction of the wedding venues, the company’s service had been limited to introduction of wedding venues and referral to “Zexy Consultation Counter” operated by Recruit Zexy Navi, Co., Ltd. However, as the company began to offer “Suma-Kon” and “Nijikai-Kun,” it has become possible to provide in-house services including organization of wedding ceremonies and after-parties.
As for housing, the company introduces “Suumo Counter” operated by Recruit Sumai Company Ltd. to engaged couples who are considering purchasing custom-built homes. It has also entered into a business alliance agreement on customer collaboration with Dualtap Co., Ltd., which has a track record of condominium development in Tokyo to provide high-quality housing information services.
The main business domains are the services surrounding matching and the services surrounding casual wedding. The company is also developing new businesses.
① Service around matching
◎ Management of the website providing information about matchmaking parties
The company started working with “General Marriage and Marriage Activity Support Project.”, which endeavors to realize the society where support service for matchmaking can be used more freely, and released information website, “Parties” in July 2018. (URL：https://parties.jp/)
The service is operated by ichie Inc., a consolidated subsidiary of Partner Agent Inc.
◎Matching services for local governments
The company offers the original matching system called “parms” as ASP to local governments planning to offer matching activities to residents.
“parms” is a system that combines several functions, such as supporting its user activities and streamlining tasks of operating staff in addition to basic functions such as member registration, membership management and partner matching, which are all necessary in the matching business. The system operators can customize the system depending on the needs.
“parms” has been installed in Fukushima, Kyoto and Saitama Prefectures so far, and Akita Prefecture is planning to install it in January 2020.
The major achievements with the local governments are as follows.
Operation of the “Support to Strengthen Bond between Married/Unmarried Couples” project in the “Marriage Positive Campaign” (a project to create a positive trend for marriage)”
Provision of a matching system to the companies that received business from “Kyoto Matching Support Center”
Comprehensive operation of a matching business on behalf of “Fukushima Marriage/Child-Raising Support Center”
Provision of a matching system to Akita Matching Center (installed in January 2020)
In addition to the above, the company has been offering seminars and solutions such as training to support the operation of matchmaking events organized by local governments in 10 prefectures since 2017.
② Service area around casual wedding
In this domain, the company operates venues for 1.5th parties, etc.
In October 2018, the company opened IROGAMI in Ginza that is a venue exclusively for private party and can be used for 1.5th parties, etc.
In addition, the company is also working on in-house production of videos used during “Suma-Kon” and “Nijikai-Kun” to pursue synergies with the casual wedding business.
【1-5 Characteristics and strengths】
High engagement rate as a result of “pursuing customers’ goal”
One of the key features of the company is its “high engagement rate.”
The engagement rate for FY March 2019 was 27.1%.
Although other companies in the industry are not announcing exact figures, the average engagement rate is suspected to be about 10%. In comparison, the company’s engagement rate is exceptionally high.
The “engagement rate” shows a rate of members who withdrew from the membership after their engagement during a specific period. Because the rate may also raise a question about the need for matchmaking companies, many companies in the matchmaking industry prefer not to use the engagement rate as an indicator.
However, President Sato has been focusing on the idea of “pursuing customers’ goals” as a corporate strategy and philosophy from the foundation of the company.
He believes the goal that the customers want to reach through the company’s services is the “marriage.” Thus, making efforts to reach the highest rate of “getting married” is the social value of the company.
In order to achieve this purpose, the company carries out all activities including employment, education, development, training, knowledge sharing, management, and evaluation system based on the philosophy of “pursuing customers’ goals.” This stance leads to the outstanding “engagement rate” in this field.
2. The Third Quarter of Fiscal Year ending March 2020 Earnings Results
3Q FY 3/19
Ratio to sales
3Q FY 3/20
Ratio to sales
*Unit: million yen
Significant increase in sales partially due to the contribution of the consolidation of Mation, Inc., into the Group. Profit was flat year on year despite amortization of goodwill. EBITDA increased significantly.
The sales were 6,295 million yen, up 101.1% year on year. Sales grew as Mation, Inc., became a wholly owned subsidiary of the Group. Operating income decreased 2.4% year on year to 146 million yen and ordinary income decreased 5.2% year on year to 130 million yen. Profits were almost unchanged year on year, even though amortization of goodwill and intangible fixed assets of 155 million yen were recorded and there were transient earnings from sales of the matching system in the same period of the previous year. EBITDA increased significantly 73.2% to 486 million yen. Net income increased 10.9% to 88 million yen. The company booked an extraordinary gain of 44 million yen on the transfer of some businesses in association with a review of the business portfolio.
（2）Trend in each segment
3Q FY 3/19
3Q FY 3/20
Casual wedding Business
Profit in each segment
Casual wedding Business
*Unit: million yen. Sales are sales to external customers. The composition rate of the profit in each segment means return on sales.
Sales decreased, while profit increased.
Sales decreased due to the strategic decrease of the number of parties held mainly in the entry service domain.
The Matching Service Domain performed steadily. Profit from the Entry Service Domain improved significantly. Even though there was an early recording of depreciation expenses associated with the consolidation of stores, profits increased.
◎Matching Service Domain
The company implemented various measures to establish the brand. Particularly, on the advertising side, the number of brand searches and requests for information materials increased as a result of implementing efficient and effective advertising measures with a focus on acquiring customers.
As for services, it changed the system to strengthen and enhance quality. In addition, the company made efforts to acquire a new customer base by offering high-end courses, such as the “ultimate course” targeting people with an annual income of 30 million yen or more as an admission condition, and the “executive course” that offers appearance support.
As a result, the number of new members grew 8.9% to 6,251.
The number of new members temporarily decreased in October due to the increase of the consumption tax rate, however, the business overall has been performing steadily.
The number of members who withdrew from the membership after engagement rose 0.9% to 2,414. As of the end of December 2019, the number of members is 11,464, down 0.4% year on year, and engagement rate is 27.6%, up 0.3 points year on year.
◎Entry Service Domain
The number of events was reduced with the aim of optimizing the operation of the matchmaking parties and improving service quality. The number of events dropped 28.2% year on year to 16,214. The number of participants decreased 25.9% year on year to 179,100, due to the cancellation of parties as a result of bad weather, etc., but the number of participants per event increased.
The number of members who are enrolled in the matching agency via matchmaking parties, which the company has been focusing on since the previous term, also increased to 465 people, up 4.5% year on year.
◎Solution Service Domain
In order to contribute to the improvement of the results of the “CONNECT-ship” users, the company is implementing various measures to increase the number of members.
As of the end of December 2019, the number of members was 29,580, up 21.0% year on year and the number of initial meetings via “CONNECT-ship” by the end of the third quarter of FY March 2020 was 234,766, down 4.3% year on year.
3Q FY 3/19
3Q FY 3/20
Number of new members
Number of existing members at the end of December
Number of members subscribed after engagement
Engagement Rate (%)
Number of party participants
Number of parties held
Number of the “CONNECT-ship” users (end of December)
Number of initial meetings via “CONNECT-ship”
(Casual wedding Business)
Both sales and profit increased.
The inclusion of Mation, Inc., in the Group contributed. Profit increased significantly even after recording the amortization of goodwill and intangible fixed assets (155 million yen).
◎Casual Wedding Domain
The company focused on expanding the product lineup with “Suma-Kon” as the core product.
Some of the efforts include the launch of “Suma-Kon wedding ceremony” to meet the needs of the customers who are focused on a wedding ceremony and “Suma-Kon Dress” to enhance competitiveness through in-house production. Both are showing a strong start.
The company is also taking various measures for the in-house production of items other than dresses. In addition, the company started collaboration with the Matching Business and introduced “Suma-Kon” to the members who are engaged through the matching services.
As a result, the total number of contracts for the entire “Suma-Kon” series was up 35.4% to 1,128, and the number of implemented cases was up 31.1% to 1,117.
In order to further expand the business of “Nijikai-Kun,” which boasts the industry’s highest level of implementation, various measures are being taken to strengthen collaboration with leading companies in the wedding industry and major travel agencies. Additionally, the company refortified the business foundation to cope with the increase of orders during busy months (October and November).
the company concluded a comprehensive business alliance with Authemotion Products Co., Ltd, which has the industry’s largest production results, and started reciprocal customer transfers with them in June 2019.
In addition, like the Casual Wedding Domain, the company started coordinating with the Matching Business.
As a result, the number of contracts for “Nijikai-Kun” was up 24.6% to 2,869, and the number of implemented cases was up 11.6% to 2,864.
◎QOL Service Domain
The company worked to expand sales of bridal jewelry and insurance to the members who are engaged through matching service and the customers of “Suma-Kon” and “Nijikai-Kun.” In particular, regarding insurance sales, the company opened the “Partner Agent x Insurance Clinic” Shibuya East Exist Branch followed by Osaka Station Square Branch in order to expand the operation of the high-quality insurance business. Furthermore, in order to provide new high-quality housing information services, etc., the company concluded a business alliance agreement on customer cooperation with Dualtap Co., Ltd., which has developed many condominiums in the Tokyo metropolitan area.
3Q FY 3/19
3Q FY 3/20
(Number of contracts)
(Number of enforcement)
＊Mation, Inc., has joined the Group in April 2019. The number of implemented cases for Suma-Kon series and Nijikai-Kun in the third quarter of FY March, 2019 is not included in the results for the third quarter of FY March, 2019.
Both sales and profit decreased.
Both sales and profit declined due to the transfer of the childcare business and the recording of temporary earnings related to the sale of a matching support system for nursery teachers in the same period of the previous year.
◎Service around matching
The company is focusing on expanding management support for local governments that carry out matching activities. The company provided support in the event organized by Saitama Prefecture, and has also proceeded a preparation to introduce the matching system “parms” to Akita Prefecture.
◎ Service around casual wedding
The company started in-house production of opening movies and videos introducing the groom and bride, and used for “Suma-Kon” and “Nijikai-Kun” in collaboration with the Casual wedding business.
◎ New business development
Utilizing the knowledge and know-how cultivated in the production of the wedding after-party, the company worked to increase the awareness of “evemon,” an event production for corporations, and strengthen its sales structure.
(3) Financial condition and cash flow
End of March 2019
End of December 2019
End of March 2019
End of December 2019
ST Interest-Bearing Liabilities
LT Interest-Bearing Liabilities
Tangible Fixed Assets
Intangible Fixed Assets
Total Liabilities and Net Assets
*Unit: million yen
Noncurrent assets rose 1,796 million yen from the end of the previous term due to the increase in goodwill, and total assets grew 1,570 million yen from the end of the previous term to 4,953 million yen.
Total liabilities went up 1,443 million yen from the end of the previous term to 3,847 million yen due to the increased short-term debt, etc. Net assets rose 127 million yen from the end of the previous term to 1,105 million yen due to the increase in retained earnings. As a result, equity ratio decreased 6.6 points from the end of the previous term to 22.3%.
◎ “K Marriage” began using “CONNECT-ship”
In December 2019, “K-Marriage” (formerly KISS Kon Marriage), operated by Measures of Falling Birthrate (MFB), started using “CONNECT-ship.”
MFB considers Japan’s declining birthrate as a social issue, and has been working to provide many opportunities for finding marriage partners. Especially for younger generations, it has been creating a variety of meeting venues by hosting looking-for-lover and matchmaking parties and offering matching services that the members can start easily and safely. Under these circumstances, MFB decided to launch a new online matching agency in December 2019 as a service to respond to those who are very serious about getting married, and it joined CONNECT-ship to provide more marriage opportunities.
◎ The Group acquired 100% ownership of M Creative Works, Inc., which has the photo studio operation business.
In February 2020, the Group acquired 100% ownership of M Creative Works, Inc., which has the photo studio operation business.
M Creative Works, Inc., established in January 2014, started the photo wedding business in April 2018 with the aim of realizing photo weddings that focus thoroughly on beauty. In November 2018, it opened “LUMINOUS Tokyo,” Japan’s largest residence-type studio in Odaiba, Tokyo, and has been carrying out more than 500 photo weddings and pre-wedding photo sessions. M Creative Works’ photo studio with foreign atmosphere and original cutting-edge photo retouching technology are highly evaluated by users, and the number of contracts is still increasing.
Partner Agent Inc., which is aiming to offer comprehensive services from matching to casual weddings decided to incorporate M Creative Works in the Group for the following reasons: 1) the implementation rate of photo weddings is increasing, and further market expansion is expected, and 2) the synergy of the Partner Agent Group can be maximized by responding to the needs of all customers in the Casual Wedding Domain.
The acquisition price is approximately 210 million yen. The share acquisition date is scheduled for March 31, 2020.
After the share acquisition, on April 1, 2020, IROGAMI, Inc., a subsidiary of Partner Agent, will absorb and merge M Creative Works, Inc. and another subsidiary, ichie, Inc.
The Group is aiming to integrate three consolidated subsidiaries that are responsible for new business areas, to speed up decision-making in new business areas, and to enhance profitability by making effective use of management resources and improving operational efficiency.
3. Fiscal Year ending March 2020 Earnings Estimates
(1) Consolidated earnings Estimates
Ratio to sales
FY 3/20 Est.
Ratio to sales
*Unit: million yen. The estimated values were provided by the company.
No change in the business forecasts. Increase in Sales and Operating Income
There is no change in the earnings forecast. Sales for FY March 2020 are forecasted to increase 119.2% year on year to 9,100 million yen, and operating income is expected to increase 6.3% year on year to 230 million yen. With the inclusion of Mation, Inc., in the Group, sales are expected to increase significantly. The company expects a total of 207 million yen associated with the acquisition of Mation, Inc., including 57 million yen for goodwill and 150 million yen for amortization of intangible assets. Therefore, operating income will only increase by one digit, but real profitability will be approximately 400 million yen. Further, the goodwill expenditure coming from the inclusion of Mation, Inc., will be only posted as 57 million yen from the next term.
(2) Business Policies for the Present Term
They are taking the following initiatives regarding the matching business and casual wedding business respectively.
① Matching Business
Matching services will be revitalized in every direction.
In particular, they shall promote the improvement in quality regarding the Partner Agent Brand in the matching agency field that has high added value to endeavor further “improvement of engagement rate = customer satisfaction.”
As for the entry service domain such as the matching domain, matchmaking parties, and matching apps, they shall unfold a streamlined marketing policy, newly positioned as entry services. They are progressing well, including matching apps.
Other than that, regarding services contributing to the operation of “CONNECT-ship” and improvement in quality of life after marriage, they shall enhance the operation system and plan to increase the number of users. As for “CONNECT-ship,” they are putting efforts in making it the foundation of growth.
The matching service domain is expected to exceed its previous term in every index and head for a recovery.
As the number of parties held is planned to decrease to optimize the operation of matchmaking parties continuously from the previous term, the number of participants is expected to decline.
On the other hand, a high-quality party is being planned in collaboration with the partner company.
② Casual wedding Business
In response to the lately growing category, casual wedding (wedding receptions at prices that suit customer needs, wedding parties with membership fees, photo weddings etc.), they shall expand their product lineup centered around “Suma-Kon” and “Nijikai-kun” to respond to various customer needs.
Further, they shall enhance ties with Authemotion Products Co., Ltd., an influential company in the wedding industry, through reciprocal customer transfers and strive to increase the sales orders as well as demonstrating synergy with the matching service domain.
They are reinforcing the management system and optimizing group resources including reorganization.
In July 2019, they reformed the organization, modified the management of company directors, and nominated company executives to further optimize the organizational system and realize further business growth.
President Sato, who was President, CEO and General Manager of the Matching Business, became President, CEO and General Manager of the Wedding Business. He shall display greater leadership than ever in pursuit of growth.
The formulation of the medium-term management plan is underway.
In the next term, there is expected to be only the goodwill amortization regarding to the amortization of goodwill and intangible fixed assets of Mation, Inc., which is expected to be 207 million yen this term. Therefore, operating income is forecasted to increase significantly. Furthermore, the company announced that the Group acquired the ownership of M Creative Works, Inc., which operates the photo wedding business. By responding to the needs of all customers in casual wedding as a whole group, the company aims to maximize its group synergy. From a medium/long-term perspective, we would like to see what kind of visions and goals the company will make for the medium-term management plan which is still under development．
＜Reference：Regarding Corporate Governance＞
◎ Organization type, and the composition of directors and auditors
Company with an audit and supervisory board
8 directors, including 2 external ones
3 auditors, including 2 external ones
Corporate Governance Report
The latest update: July 5,2019
Based on the principles of the Corporate Governance Code, the Group has established basic policies regarding corporate governance. In order to maximize corporate value, the basic policies of the corporate governance initiatives are to strengthen relationships with each stakeholder and enhance management governance and internal control functions, and they are positioned as the most important management actions. The Company is striving to secure transparency and fairness and disclose right information to each stakeholder in a timely manner by speeding up and revitalizing decision making, strengthening the supervisory function for business execution, strengthening the management oversight function for directors, and establishing an internal control system.
The Company operates a marriage information service business and believes that the corporate value is based on the trust of society. The Company recognizes that corporate governance is indispensable for the Group to maintain such trust from society.
The Company believes that “separation of execution and supervision” in management is the most effective way to meet the expectations of each stakeholder and continuously increase corporate value. Therefore, in addition to having the Board of Directors and the Board of Auditors as the supervisory bodies of the Group’s management team, the Management Council is established. The purposes of the Management Council include to determine important matters regarding business execution, deliberate important management matters, facilitate communication and common understanding of information, and review risks. Furthermore, in order to take systematic and right countermeasures against risks, the Company established the Risk Compliance Committee that facilitates risk management and compliance in an integrated manner to not only improve the organizational structure but also strengthen corporate governance.
<Reasons for Non-compliance with the Principles of the Corporate Governance Code (Excerpts)>
The company states that it will carry out all basic principles of corporate governance code as a company listed on the TSE Mothers.
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