GameWith, inc. (6552) |
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Company |
GameWith, Inc. |
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Code No. |
6552 |
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Exchange |
TSE Mothers |
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Industry |
Business Services |
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President |
Takuya Imaizumi |
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Address |
Roppongi Hills Mori Tower 20F, 6-10-1 Roppongi, Minato-ku, Tokyo |
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Fiscal Year-End |
May |
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URL |
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*Share price is closing price as of September 8.
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*The forecasted values were provided by the company. *The company conducted a 40-for-1 share split in Mar. 2016 and a 50-for-1 share split in Apr. 2017. This Bridge Report spotlights GameWith, Inc., as listed in the Mothers of Tokyo Stock Exchange (TSE) on Jun. 30, 2017. The contents review financial results for the term ended in May 2017, provide an outlook for the term ending in May 2018, and feature an interview with GameWith President Imaizumi. |
Key Points |
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Company Overview |
[Corporate history]
Originally started in an apartment unit in 2013, GameWith was founded during a time when the game-playing environment was moving from browsers to apps, smartphone games were becoming a sophisticated trend, and the need for game guides was growing. In June 2013, GameWith was established with the purpose of operating a video game information site under the belief that "players will be able to enjoy games more if there is a place where they can get necessary game tips and information." In September 2013, the company's game information portal was released. Initially, it was a simple Q&A site in which users inquired mainly about game tips. In May 2014, GameWith established a full-scale system for producing walk-through articles, after which page views skyrocketed. In September 2015, the company started Game Review, and in September 2016 launched an advertising business related to live video streaming for game guides. In March 2017, the company began offering the community function. GameWith, Inc. was listed in the Mothers of Tokyo Stock Exchange in June 2017, four years after its incorporation. ![]() [Business Description]
GameWith acts as an intermediary between players and game companies by commercializing their needs. By providing articles and functions for gaming, the company attracts users and provides sponsors with advertisement slots to earn revenue.
Primary Services
The four main services offered by GameWith are Game Guide, which provides information to improve the users' game play; Game Review, which is a source of information for finding good games; Community, which enables game players to communicate with one another, and Video Streaming, in which exclusive and talented gamers stream their game play on YouTube. Users attracted to the game tips are led to such services as Game Review, providing opportunities to cross-sell services.
Game Guide
Through its Game Guide service, the company provides articles on game tips, predominantly for smartphone games. Through effective recruitment of players of popular games, training players as writers and methodically producing articles, GameWith developed a robust system for swiftly responding to events and producing high quality, game-related content.A team of GameWith writers is created for each game title, where they complete games and write articles. Since there are multiple writers specialized in games producing articles, the company is able to offer high-quality tips for games. The company recruits gamers from the top 0.1%, educates and trains them after employment, developing them as writers through its in-housetraining system. In May 2014, GameWith took action on the user feedback it received, and began to offer more accurate game guides. In May 2016, the company released a game tips app. By releasing the app version of the game guides that had previously been provided only on the website, users were able to utilize the contents of the company more easily. The app is built with an automatic matching function to find comrades in a game. As of the end of August 2017, the company released nine iOS apps and one Android app, and are planning new strategies based on corporate standards, including the number of users and page views. Game Review
The Game Review service offers reviews that can motivate users to start playing different games. When information on a new game is released, the writers of GameWith publish reviews (note: for some games, video is produced in-house) Gamers can grasp the contents of new games prior to release not only by reading the reviews, but also receive notification of the release of each new game by using the prior registration function of GameWith. In addition to the articles introducing games, Game Review provides unique ranking information and a comprehensive database of games which is excellent for quick reporting. By offering added values that are not in the app store, the company is implementing a differentiation strategy to search for games based on preferences. Community
Provides the function to enable gamers to communicate after registering for free membership. It is aimed at increasing enthusiasm about games by connecting players who are playing the same game. The Community service leads to the vitalization of gaming media on the whole and increases its market value; in addition, Community supports game companies by tacitly encouraging gamers to play games for a longer period of time
Video Streaming
Initially, video streaming was used by game guide writers of GameWith to provide gaming tips in a clearer format. However, currently, it is used as a means to plan and disseminate attractive content to users through streaming live game-play videos. The cast for these videos is selected mainly from the company's team of Game Guide writers. Two of GameWith's strengths are finding and developing video streaming staff, and promoting games. This became evident as the number of video views increased in September 2016. As a result, GameWith began placing advertisements on these videos to generate revenue. The company also sells advertisement products that promote games and game products.
![]() Earning revenue from online advertisements
GameWith earns revenue by selling advertisement slots for its network or tie-up advertisements utilizing the network to sponsors and advertisement agencies whilst offering content.In network advertisement, GameWith earns revenue by selling its internet advertisement slots, as well as advertisement slots in video streaming and game guide apps through its advertisement distribution network. The tie-up advertisement is produced through negotiation between GameWith and game companies, which are sponsors. The game companies order advertisement as part of their promotional activities aimed at boosting the popularity of game apps, increasing user retention rate. The company introduces app games free of charge through its Game Review. Moreover, by receiving orders for advertisements from game companies, GameWith is able to offer game companies value-added services bundled with its advertising space (e.g. production, management, operation, etc. of banner advertisements; editorial advertisements including game trailers, and game guides). The system for tie-up advertisement was developed in the term ended May 2017, and subsequent promotional efforts are planned. |
Financial Results for Fiscal Year Ended in May 2017 |
![]() Sales and operating income grew 59.1% and 98.7%, respectively, up from the last term
Sales were 1,581 million yen, up 59.1% from the last term. The revenue from tie-up advertisements performed well, while the revenue from network advertisements increased due to the improvement in price per page view and the contribution of new services through various policy measures.As for profits, although cost of sales increased 39.6% from the last term to 564 million yen (mostly due to increased labor cost augmentation from content writer and developer recruitment), gross profit rate improved 5.0 points from the previous term to 64.3%. Operating income was 657 million yen, up 98.7% from the last term, as sales growth offset the rise in SG&A expenses, including personnel expenses, recruitment costs (mainly for the staff of the management and advertising business sections), rent, advertisement costs, and remunerations paid (including consulting fees). Net income was 465 million yen, up 111.2% from the last term, because the tax burden rate dropped, although a stock issuance expenses of 2 million yen was posted in the non-operating expenses. ![]() ![]() |
Financial Forecast for Fiscal Year Ending in May 2018 |
![]() Sales and operating income are estimated to grow 30.9% and 20.1%, up from the last term.
Sales are projected to be 2,070 million yen, up 30.9% from the last term; the company is forecast to earn sales of 1,644 million yen from network ads and 346 million yen from tie-up ads, for which advertising slots, etc. are sold to mainly game companies (and 170 million yen from other businesses). As for network advertisements, the increase of target game titles will lead to sales growth, and price per page view is estimated to improve slightly.Operating income is forecast to rise 20.1% to 787 million yen. As for cost of sales, it is estimated that labor costs and rent will augment due to the increase of writers and engineers, and server usage charges will grow due to the traffic increase because of the increase in services. As for SG&A expenses, total operating expenses are estimated to increase 38.7% from the last term to 1,283 million yen, as personnel expenses, rent, and remunerations paid are forecast to augment due to the increase of employees from the previous term. Stock issuance expenses for listing are included in non-operating expenses, while extraordinary income or loss is not expected. ![]() Strategy
The strategy for the term ending in May 2018, in which the smartphone advertising market is estimated to grow, is twofold: to improve price per page view and make Community profitable. In the previous term ended in May 2017, the company succeeded in increasing price per view by strengthening advertisement management, increasing advertisement slots, and optimizing display methods. In the term ending in May 2018, the company will also aim to "Increase price per view" by taking these measures. To make Community profitable, the company will aim to monetize this service via advertisement. To achieve this end, GameWith will increase users by leading users of Game Guide, etc. to Community, adding new functionality to Community, and producing Community apps.
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Interview with President Imaizumi |
[Acquiring IT skills to help with starting the business]
Firstly, could you talk about the background for starting the business? Having graduated from the Faculty of Economics at Keio University, I heard that you also have experience in developing games as an engineer.
Did you master engineering skills by yourself?
I heard that you were working as an engineer before establishing GameWith. Did you establish a predecessor company to GameWith?
Since I was working part-time as a freelance engineer, I worked with him casually and learned a lot by observing behind-the-scenes what was involved in game development. I was impressed that a newly released game achieved sales of over 1 million yen on its first day, thinking "Games are amazing!" and was attracted to the game industry. Just after graduating from college, I joined the company, with the hope to expand the company as much as possible and carry out my tasks responsibly in order to produce good results. You achieved sales of over 1 million yen in a day?
It seems that the business environment has changed, as browser games were replaced by smartphone games.
Your experience is very real. We have seen companies produce several hit browser games, but face difficulties in getting their smartphone games on track.
After seeing first-hand the changes in the market and taking this into consideration, you decided to establish GameWith as a game-peripheral business that offers services to game players rather than directly developing games.
It seems you were able to calmly analyze the trends of the game market and accurately predicted its future.
Since you have gained so much experience as well as gone through various hardships at the game company, what you have said is very easy to relate to, and your vision is clear. In addition, your market analysis is accurate. GameWith must have started smoothly, and has since got listed in the Mothers without significant hardship.
After developing an organizational structure, we diversified our services in addition to game guides. The current major services other than Game Guide are Game Review, Community, and Video Streaming. Community has just started, but already producing a domino effect with Game Guide, Game Review, and Video Streaming. I think that we developed our brand as not just a mere game guide website, but as a media brand that offers a variety of services. I see. But, your company reminds me of mainly game guides. What is the current situation with Video Streaming and Game Review?
Next, Game Review is a service for finding video games. Users are those who are looking for video games, so their attributes are obvious, making the advertisements effective. The users of our services mainly use Game Guide, but increasingly access Game Review. The synergy between these services is growing. What is the growth potential of Community?
[Strengthening of existing services for further growth]
In the reference material regarding growth potential which was released when your company was listed in the Mothers of Tokyo Stock Exchange, it mentions the growth of existing services, the improvement of PV and ad reaction rate in Community, and new services as growth strategies.
How do you plan to strengthen your existing services?
The improvement in price per view would increase sales considerably. The price per view has already increased since revision to the advertisement management system. As for Game Review and Video Streaming, I think there is considerable room for increasing revenue from advertisement. For example, the revenue in Game Guide is from network advertisement, in which advertisements are automatically distributed with the advertisement technology. On the other hand, Game Review and Video Streaming earn revenue from tie-up advertisement, in which we conduct sales promotion face-to-face with game companies. For this, the sales division needs to carry out organized, down-to-earth sales activities. Previously, the sales division of our company lacked manpower, and did not conduct organized sales activities. Respective divisions used to sell easy-to-sell items without allocating budgets to Game Review and Video Streaming, but this term, we have started to allocate a budget to respective divisions that produce content, so that they will commit themselves to sales goals. Since there was demand, we could have sold our items, but we did not perform well. This term, we will perform well. In addition, I think that setting sales goals for each division that produces content would not only enhance their commitment to revenue, but also produce other effects. For example, product development has been conducted by the sales division so far, but from this term, respective divisions will develop products to meet demand. The performance of tie-up advertisement is determined by selling methods and proposals, and so the reform of the sales system would contribute considerably to our revenue. I see. You have developed an organizational system for differentiating your services, but you have just worked on the system development for sales activities. On the other hand, is it possible to raise price per view as you had hoped?
![]() Your business is apparently very stable, but it seems that there are many obstacles to overcome for growth. Your business is developing in a good direction, which is an attractive point. This may be an abstract question, but what kind of company do you want to develop in the long term?
I see. Since your company attracts many users and accumulates a large volume of data on video games, I think that there is significant room for business expansion and opportunities to exert synergetic effects. Lastly, please give us your opinion about the returns to shareholders and a message to shareholders and investors.
Your company has stable cash flows and a highly liquid financial condition, and is going to experience an accelerated growth rate after being listed in the Mothers. Please give a message to shareholders and investors.
The game market is thought of as one that changes rapidly, but your company operates a platform business rather than game development. We need to understand that difference. The app game market, in which your company conducts business, is expected to keep growing, and the smartphone market is estimated to expand further. In these circumstances, your company has developed the system for Game Guide, your core service, and has already begun diversifying your services. We also understand that your company has recognized certain issues and is working on addressing these issues by improving network advertisement and meeting the demand for tie-up advertisement. Whilst you are close to resolving some issues, there is still considerable room for growth.
Thank you very much for your valuable time and detailed explanations today. We hope that you, President Imaizumi, and GameWith will flourish and advance further. |
Future Considerations |
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<Reference: Corporate Governance> |
![]() ◎ Corporate Governance Report
Updated Jun. 30, 2017
Basic policy
Under the motto "Create a more enjoyable gaming experience," our company is working to establish a system which is robust and transparent, where rapid decision-making is made possible, as well as strengthening our internal control including stricter compliance and risk management, in order to develop a system of business operation to provide an optimal environment for all people and companies involved in gaming. Through these measures, we will strive to further enhance corporate governance and maximize our corporate value.
<Reasons for Non-compliance with the Principles of the Corporate Governance Code (Excerpts)>
Our company follows all of our corporate governance codes.
<Disclosure Based on the Principles of the Corporate Governance Code (Excerpts)>
[Principle 1-4 The so-called strategically held shares]Our company may hold shares of other companies as a means to maintain or improve our transaction and cooperative relationships. The basic requirement for holding such shares is that these strategically held shares are expected to increase our corporate value, and they will be considered based on the possibility that they will maintain and strengthen medium to long-term cooperative relationship between the issuing company and our company, facilitate a transactional relationship, and create or develop business opportunities. Regarding the voting rights arising from the strategically held shares, each resolution in question will be considered for its contents and its medium and long-term influences on increasing our corporate value, and the deciding authority as stipulated in the "Regulations of Administrative Authority" will make the decision, after comprehensively considering if the issuing company 1) possesses the objectives and businesses that are in line with our company's policy for strategically held shares, 2) discloses information of its corporate activities regularly and appropriately, and 3) possesses the business foundation that enables continuous growth. [Principle 1-7 Transactions among parties concerned] When the directors of our company perform a transaction that may constitute a conflict of interests, such a transaction shall be approved by the board of directors in accordance with laws and regulations as well as the rules governing the board of directors, so that such transactions are kept under appropriate observation. Additionally, should such a transaction that may constitute a conflict of interest be performed, the important facts shall be appropriately disclosed pursuant to laws and regulations. [Principle 5-1 Policy on constructive dialogue with shareholders] Our company operates a system that ensures continued constructive dialogue with shareholders from the mid and long-term viewpoints, regarding such matters as corporate governance, business strategies, capital policies, business results and financial condition, and service contents and its risks, in order to maintain the continuous growth of our corporate values and to build a strong relationship of trust with our shareholders. - Dialogue with shareholders are supervised by the president, while individual interviews are held by the head of corporate planning, in consideration of purposes and effects of such meetings and the attributes of the shareholders, and the attendees for such events are carefully selected including the potential attendance by the president and the executive administrative managers, where the strategies are discussed in depth beforehand. - Our Investor Relations (IR) staff collects necessary information from each section within the company, especially the business and management sections, and develops explanations that are easy to understand through close internal cooperation in order to enrich our dialogue with shareholders. - Our company continues activities to deepen understanding of shareholders regarding management policies, corporate governance, strategies, and the present condition of businesses. - For dialogues with our institutional investors, our company holds individual interviews as well as financial results briefings, held each half term. Additionally, through the page dedicated to shareholders and investors on our website, we disclose information of such events to individual investors as well as hold company information sessions for individual investors. - When the interests and concerns of shareholders emerge through dialogue with them, they will be duly communicated to the management (heads of departments or higher) and are reflected in our business analyses and the examination of our methods of information disclosure. - In the course of dialogue with shareholders, insider information is appropriately controlled in compliance with internal regulations. - Our company has set aside a "silence period" in which we do not engage in dialogue concerning financial results. Disclaimer
This report is intended solely for information purposes, and is not intended as a solicitation to invest in the shares of this company. The information and opinions contained within this report are based on data made publicly available by the Company, and comes from sources that we judge to be reliable. However we cannot guarantee the accuracy or completeness of the data. This report is not a guarantee of the accuracy, completeness or validity of said information and or opinions, nor do we bear any responsibility for the same. All rights pertaining to this report belong to Investment Bridge Co., Ltd., which may change the contents thereof at any time without prior notice. All investment decisions are the responsibility of the individual and should be made only after proper consideration.Copyright(C) 2017 Investment Bridge Co., Ltd. All Rights Reserved. |
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